Publisher extension
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Launch ArcMap and open a project.
Enable this extension in ArcMap then turn on the toolbar for it.
When you "publish" a map, it will create a file with the extension .pmf which is associated with ArcReader.
Given that this could be a dandy way to distribute a map with software and all that, is the ArcReader file format proprietary?
It's BINARY, that's for sure. What, you were expecting ArcXML? No -- you must be thinking about ArcExplorer.
